0932 - Attracting and Growing Business

In the economic development profession the ability to attract new companies as well as retain and grow jobs among existing companies has always been cited as fundamentals of success.  This course will examine best practices for successful attraction and recruitment of new companies and current industry sector trends and emerging industries. This course will address best practices for collecting key information regarding both challenges and opportunities for existing industries; tools to leverage in working with both retention and expansion situations; and metrics for evaluating success and communicating results with key stakeholders. The course will present data regarding the significance of BREP efforts and will utilize case study and incentives analysis to ensure that the course is relevant to the Georgia practitioner.  

Applies Towards the Following Certificates

• Georgia Certified Economic Developer Program : Core Classes