The University of Georgia’s Carl Vinson Institute of Government is offering economic development professionals, chambers of commerce, and government officials across Georgia an opportunity to participate in a training course on branding and marketing strategies.  Branding and marketing are key, critical elements in economic development that set communities apart.  As economic developers and communities compete in a global marketplace, it is critical that they have a distinctive brand identity, utilize strategic, multi-channel marketing approaches, and engage effective tools and techniques to get results and return on investment.

Learner Outcomes

This course will explore what is a brand, how do you create an effective brand and achieving successful delivery on the brand promise.  Participants will also learn about effective marketing for any size budget, fundamentals to get results, and key elements of successful marketing strategies and best practices.  This course will address effective tools for marketing and communicating to stakeholders, lead generation, successful tools and techniques using technology and social media, and measuring return on investment. 


Cancellation Policy:

  •     100% refund if cancelled greater than 22 days before the class
  •     75% refund if cancelled between 15 and 22 days before the class
  •     No refund if cancelled fewer than 15 days before the class

Please click here: Fillable Mail-In Form to mail your registration and payment.

Applies Towards the Following Certificates

Unfortunately, This course is currently unavailable, if you have any questions, please return to the Directory listing on our website.
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