1378 - Certified Digital Marketing Fundamental

Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. In digital marketing, companies are looking for professionals with a 360-degree skill set that cuts across sub-domains such as pay-per-click (PPC), social media, email marketing, and more.

Organizations prioritize candidates with exposure to many of the leading MarTech vendors and are current with the latest best practices. This course provides both the breadth and depth of skills to kick start your marketing career. Upon course completion, you will be prepared for the Online Marketing Certified Associate (OMCA) certification exam.

This course offers enrollment with a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.

Learner Outcomes

What you will learn

• Gain in-depth knowledge of the various digital marketing disciplines, such as search engine optimization (SEO), pay-per-click (PPC), content marketing, social media marketing, mobile marketing, web analytics, website conversion rate optimization, email marketing, and digital marketing strategy
• Formulate, plan, and execute digital marketing strategies with the right channel mix
• Create and communicate the right marketing message to the target audience
• Learn digital marketing tools like Google Ads, Google Analytics, Facebook Marketing, YouTube Marketing, and Twitter Advertising

How you will benefit

• This course is aligned with the OMCA certification
• Individuals who earn the OMCA certification:
  • Stand out to employers and clients as having verified digital marketing skills, education, and experience
  • Earn between 16-26% more than non-certified digital marketers
  • Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines