1251 - Certified Digital Marketing Professional

A digital marketing professional is a 360-degree digital marketer with a solid foundation and working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

Requirements for online marketing certification are based on a combination of applied industry experience, education, and certification exam results designed by industry thought leaders, experts, renowned authors, and educators in the field. The skills and knowledge you obtain from this course will prepare you to proceed with the Online Marketing Certified Professional (OMCP) certification.

This course offers enrollment with a voucher. The voucher is prepaid access to sit for the certifying exam upon eligibility.

Learner Outcomes

What you will learn

• Get a holistic view of digital marketing functions by getting an in-depth knowledge of functions like paid marketing, social media marketing, inbound marketing, and web analytics.
• Plan, manage, and execute integrated multichannel marketing campaigns.
• Learn how all digital marketing disciplines work together and how to optimize them as integrated marketing campaigns.

How you will benefit

Students who earn the OMCP certification:

• Stand out to employers and clients as having verified digital marketing skills, education, and experience
• Are in demand as specialists, leaders, and accredited instructors
• Earn between 16-26% more than non-certified digital marketers
• Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines and in at least two specialty disciplines