PSO Connect Registration System 2035 | Foundations of Quantitative Research
In this Principles Express+ bundle of three courses, in the first course topic, you will learn about selecting the best sample for your research project. This includes understanding how well the sample represents your target population and how any potential sample biases may affect your results. A reliable sample is the foundation of effective research, and this course will teach you the elements of a high-quality sample as well as the right questions to ask your sample supplier. In the seconf course topic, you will learn how to choose the most appropriate data collection method given your audience, the topic area of your research, and the methodology you plan to use. Choosing the right data collection method is critical to the success of any research. This course will help you explore your options for quantitative methods. Lastly, in the third course topic (measurement and questionnaire design), you will learn about the alchemy behind formulating questions that capture accurate responses and lead to actionable insights. Transform your curiosity into a powerful instrument for knowledge acquisition; learn how to write survey instruments and discussion guides that will lead to producing quality results.
This Principles Express+ bundle includes three Principles Express course topics:
- Sampling in Market Research,
- Quantitative Data Collection Methods, and
- Measurement and Questionnaire Design.
Applies Towards the Following Certificates
- Foundations of Quantitative Research & Analysis Certificate : Foundations of Quantitative Research & Analysis Certificate